Here are the top five advantages of using an SSL certificate.
An SSL certificate's primary function is to secure server-client communication. When SSL is installed, all information is encrypted. In layman's terms, the data is locked and can only be unlocked by the intended recipient (browser or server) because no one else has the key. When dealing with sensitive data such as IDs, passwords, credit card numbers, and so on, SSL protects you from the malicious army of hackers and skimmers. Because SSL converts the data into an unreadable format, hackers' skills are rendered useless in the face of SSL certificates' unrivaled encryption technology.
The second primary function of an SSL certificate is to provide website authentication. In terms of web security, one of the most important aspects is identity verification. There is no doubt that the internet is becoming increasingly deceptive. In 2009, a man traveled 400 miles to meet a girl he met on Facebook, only to find out he had been duped by two men who supported a rival football club. However, not all of these stories are amusing. There have been reports of people losing thousands of dollars on fraudulent websites. This is where an SSL certificate comes in.
When installing an SSL certificate, you must go through a validation process established by an independent third party known as a Certificate Authority (CA). The CA verifies your and your organization's identity, depending on the type of certificate. Once you've proven your identity, your website will receive trust indicators attesting to your honesty. Users know who they're talking to when they see them.
Consider this to be verified Twitter accounts. The only difference is that you must verify your identity for the website rather than your Twitter account. Such verification ensures that no imposter creates a fake website impersonating yours. Phishing is the technical term for this. As a result, SSL directs users to your legitimate website, protects them from fraud, and improves your reputation.
3. Improved Search Engine Ranking
Google made changes to its algorithm in 2014 to give HTTPS-enabled websites an advantage. This has been demonstrated in numerous studies conducted by SEO experts all over the world. One such study, carried out by Brian Dean, founder of Backlinko.com, demonstrates a strong correlation between HTTPS and higher search engine rankings.
4. SSL Assists You in Meeting PCI/DSS Requirements
If you accept online payments, you must be familiar with PCI/DSS requirements. Your website must be PCI compliant in order to accept online payments. One of the 12 primary requirements established by the payment card industry is the installation of an SSL certificate (PCI).
5. SSL Increases Customer Confidence
If we had our way, we would have renamed SSL (Secure Socket Layer) to TTL (Trust Transmitting Layer). Thankfully, it isn't. But that won't stop us from praising a TTL — er, SSL certificate. SSL certificates are important for customer trust in addition to encryption and authentication. The easily identifiable signs inform users that the data they send is secure. They can also see your organization's details if you have an OV or EV SSL installed. They are far more likely to do business with you or visit your website once they know you are a legitimate entity.
To provide a safer web browsing experience, Google has decided to flag websites that do not have an SSL/TLS Certificate installed on their website beginning in 2018. If anyone fails to follow this rule, all popular web browsers used around the world, such as Google Chrome and Firefox, will be disabled. Mozilla will punish them by displaying a 'Not Secure' warning message in the URL bar. It is possible that in the near future, the website will be blocked from loading in the browser. No matter what type of website you have, from a personal blog to a shopping portal, SSL is required, and failing to comply may result in a loss of visitors, which no website owner wants to experience.
Comments
Post a Comment