Big Tech or the largest tech corporations, would like us to believe that they really care about their user’s data and privacy. If you haven't been living under a rock for the last few years, you should be aware that this is a myth.
The reality is that all tech companies, even those that claim to have a "user privacy first" policy, collect some kind of data. Almost every major technology company has been accused of spying on these data and using it for personal gain, primarily through advertising and other covert marketing operations.
A recent StockApps.com analysis revealed which company collects the most data and how much of your data is tracked.
Earn $360/ day for writing, Click here to apply.According to StockApps' analysis, of all the tech companies with which one interacts on a daily basis, Google collects the most user data, much more than Meta, formerly Facebook.
Google collects 39 different types of data points, while Twitter collects 24 different types of data points, making it the second largest data aggregator. Amazon collects 23 types of data, Facebook collects 14 types of data, and Apple collects the fewest data points (12).
"Most people do not have the time or patience to read lengthy privacy policies for each website they visit." "It's also unlikely that all users have a background in law to fully understand the privacy policy," StockApps.com's Edith Reads said in a statement.
This should come as no surprise given that Google's entire business model is based on data. Cyber security experts have frequently proposed that instead of viewing Google as a benevolent service provider, it is better to view them as an advertising and marketing firm, with their true customers not being end-users who use their services, but rather large corporations with something to sell.
In 2021, a group of Trinity College Dublin, Ireland, researchers discovered that Google collects roughly 20 times more data from Android devices than Apple does from iPhones.
Facebook and Twitter save far more data than is required. However, Facebook primarily stores the information entered by users. When it comes to protecting user privacy, Apple outperforms Amazon by storing only the data required to keep users' accounts active. This is because their website is less reliant on advertising revenue than Google, Twitter, and Facebook are, according to the report.
But that is about to change. Apple's advertising revenue has increased dramatically in recent months. Naturally, they will investigate their options in the future.
In Google's defense, we must note that the company provides a wide range of services, so we believe it is natural for the company to require a greater amount of information in order to keep these services operational.
Twitter, Amazon, and Facebook come in second and third, with 24, 23, and 14 data points, respectively. Twitter and Facebook, according to StockApps, collect a lot of data as well, but it is mostly information entered by their users.
According to the study, Apple appears to be the most privacy-conscious tech company. It only collects 12 data points, and, as StockApps stated, Cupertino only keeps the information necessary to maintain its users' accounts.
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